So I signed upto @GaryVee email newsletter
Which mentioned this article about the potential of Geo Location technology within social media being used for business.
I had to comment as I find it so interesting, which you can read here.
Then I spotted this article via twitter which ended with the comments,
"Whether it’s Foursquare or Gowalla or Facebook or Google or Apple’s app portfolio taking the lead in social shopping, one thing is for sure: the infrastructure is in place and the people are ready to participate, showing social shopping has arrived.)
So my plan was to just stick the link for each article, on the opposite page to link them both together so people would see both.
But then I started writing and the next thing I knew it was gone 5am on a Saturday morning.
So If you’d like to see my very non techie, social media feelings wrapped up with trends/directions across a few sectors/businesses or objectives feel free to read on : )
(Apologies for things I don’t get/understand…… but I will ask, investigate & figure things out along the way, this is the journey not the destination)
The idea of Geo location hasn’t even registered for most small & medium size businesses, lets face it only a small percentage are even registering social media may have a role in business.
I went to a recent Business link training course on web optimization (&help getting what your business needs from a web designer etc) in London http://ow.ly/1CsoK where to a packed house of small business owners (100+)
Here’s my caveat (spot my background in propertyhttp://en.wikipedia.org/wiki/Caveat_emptor)
It was a fantastic course & I would defineteIy recommend it but here goes…….. am about to pick on 2 statements with no context from a full day couse….
But he the guy running it said……….
A Small business needed to spend a minimum of £1700 to get a decent website
and
B) He doesn’t know how/any business who/is making money with twitter.
I took umberidge with both statements
A) Can be a lot cheaper (FREE WEBSITE) or a lot more & to just stick a figure in a hungry room is just going to lead to over charged/not doing all it should because in essence it is a flat fee a flat fee.
(but I was in the small percentile disagreeing with him) and he will be doing that course over and over again. See here if you need clarification that neither is true.
I definitely think people are starting to wake up to the potential of social media and that combined with geo location technology is going to be a great tool for some businesses.
The whole point of search and why Google have done so well is when they gave the answers, the person moves one step closer to the main objective of a site (to be found) and takes people one step away from the till/cash register.
Imagine when the person is passing a till and you can just send/call them in (not just existing customers but new ones too)!!
But we are certainly not as far down the line as this.....
"one thing is for sure: the infrastructure is in place and the people are ready to participate, showing social shopping has arrived."
Which is a bit strong even in the States who are streets ahead of us (Europe)
If you want to see what the British Government are Evangelising check out my next post
I think the some businesses in the UK (any way) are only just catching up to this whole idea of social media, let alone having the infrastructure in place for it to be common place. & as gbbo.org in my next post shows the british government are still trying to encourage many on line!
I would guess at the start of the year at larger companies there were conversations going on at board room level with people asking what twitter is?
With some people who are switched on to the benefit of social media thinking what strategy shall we use with social media. While the people who get it are trying to figure out clever ways to “engage” their customers or more importantly their community of potential customers. If you laugh you don’t get it yet.
I know there will now be a load of case studies quotes after this post saying here’s an example of social media at work. I say brilliant that’s because it does and I look forward to reading them : )
Feel free to let me know your thoughts below or at my LinkedIn group
Which mentioned this article about the potential of Geo Location technology within social media being used for business.
I had to comment as I find it so interesting, which you can read here.
Then I spotted this article via twitter which ended with the comments,
"Whether it’s Foursquare or Gowalla or Facebook or Google or Apple’s app portfolio taking the lead in social shopping, one thing is for sure: the infrastructure is in place and the people are ready to participate, showing social shopping has arrived.)
So my plan was to just stick the link for each article, on the opposite page to link them both together so people would see both.
But then I started writing and the next thing I knew it was gone 5am on a Saturday morning.
So If you’d like to see my very non techie, social media feelings wrapped up with trends/directions across a few sectors/businesses or objectives feel free to read on : )
(Apologies for things I don’t get/understand…… but I will ask, investigate & figure things out along the way, this is the journey not the destination)
The idea of Geo location hasn’t even registered for most small & medium size businesses, lets face it only a small percentage are even registering social media may have a role in business.
I went to a recent Business link training course on web optimization (&help getting what your business needs from a web designer etc) in London http://ow.ly/1CsoK where to a packed house of small business owners (100+)
Here’s my caveat (spot my background in propertyhttp://en.wikipedia.org/wiki/Caveat_emptor)
It was a fantastic course & I would defineteIy recommend it but here goes…….. am about to pick on 2 statements with no context from a full day couse….
But he the guy running it said……….
A Small business needed to spend a minimum of £1700 to get a decent website
and
B) He doesn’t know how/any business who/is making money with twitter.
I took umberidge with both statements
A) Can be a lot cheaper (FREE WEBSITE) or a lot more & to just stick a figure in a hungry room is just going to lead to over charged/not doing all it should because in essence it is a flat fee a flat fee.
(but I was in the small percentile disagreeing with him) and he will be doing that course over and over again. See here if you need clarification that neither is true.
I definitely think people are starting to wake up to the potential of social media and that combined with geo location technology is going to be a great tool for some businesses.
The whole point of search and why Google have done so well is when they gave the answers, the person moves one step closer to the main objective of a site (to be found) and takes people one step away from the till/cash register.
Imagine when the person is passing a till and you can just send/call them in (not just existing customers but new ones too)!!
But we are certainly not as far down the line as this.....
"one thing is for sure: the infrastructure is in place and the people are ready to participate, showing social shopping has arrived."
Which is a bit strong even in the States who are streets ahead of us (Europe)
If you want to see what the British Government are Evangelising check out my next post
I think the some businesses in the UK (any way) are only just catching up to this whole idea of social media, let alone having the infrastructure in place for it to be common place. & as gbbo.org in my next post shows the british government are still trying to encourage many on line!
I would guess at the start of the year at larger companies there were conversations going on at board room level with people asking what twitter is?
With some people who are switched on to the benefit of social media thinking what strategy shall we use with social media. While the people who get it are trying to figure out clever ways to “engage” their customers or more importantly their community of potential customers. If you laugh you don’t get it yet.
I know there will now be a load of case studies quotes after this post saying here’s an example of social media at work. I say brilliant that’s because it does and I look forward to reading them : )
Feel free to let me know your thoughts below or at my LinkedIn group
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